All standard Universal Analytics properties will stop processing new data (hits), on July 1, 2023, and 360 Universal Analytics properties will stop processing new hits on October 1, 2023. These dates are supposedly firm but may change. Don’t procrastinate implement or migrate to Google Analytics 4 now so you can start collecting data in the new system.

Google Analytics 4 does not rely on cookies and is user-focused and uses an event-based data model to collect data across multiple devices and platforms, (web, mobile, apps). Google Analytics 4 is designed with privacy-first core to helps businesses meet the changing needs and expectations of users. It features new data collection controls with granular controls. Contact us for a digital audit so we can help you determine if Google Analytics 4 is right for your business.